Pricing 10+ Type of SEO Cost That Business Owners Should Pay Attention

Many business owners struggle with SEO costs, but a clear understanding can help you budget effectively. This article dives into 10+ key SEO expenses to consider, brought to you by MAU Agency.

Cost of IT Infrastructure for SEO

IT Infrastructure or technology infrastructure is the first thing to implement an SEO strategy for a business, and it is also quite expensive when business owners launch SEO themselves.

1. Cost to build and optimize website

To start an SEO campaign, you first need to buy a domain name for your website. This SEO cost will depend on the type of domain name you choose. 

For example, if you buy a .com domain name, the price will range from £6.19 to £9.29 per year. As for .uk domain names, it ranges in £26.84 per year.

Then, you need to use a hosting service to store and put your website on the Internet. Hosting costs currently range from £24 - £144 per year depending on the capacity your website needs.

Note: The higher the traffic, the higher the hosting price to ensure quality and user experience on the business's website.

Finally, you need to buy an additional SSL certificate, because Google is prioritizing websites with this certificate to ensure security for Internet users. At current prices, SSL costs range from £18.97 per year.

2. Cost of purchasing SEO tools

To increase efficiency in website SEO projects, businesses need to invest in professional SEO tools to serve their work. Below, MAU AGENCY will give you the costs of 4 popular SEO support tools:

+ Cost of Ahref keyword research tool: $249/ 1 month for Standard version ~196.34 GBP/ month

+ Cost of using Keywordtool keyword research tool.io: $79/ 1 month (for Pro Plus version) ~62.29 GBP/ month

+ Cost of using the Serp Robot keyword ranking tool: $4.99/ 1 month for 75 keywords checked / 1 day. An average project will cost about $25/month ~ 19,71 GBP/month. Converted per year will be 240 GBP/year

+ Cost of using SEMrush performance measurement tool: 129$/1 month for Pro version ~ 101.72 GBP/1 month

3. Cost of creating satellite websites

Creating satellite websites is a method of creating many other reputable websites to point backlinks to your main website. The cost to carry out this construction is also very expensive.

According to MAU Agency's experience, the cost of creating quality satellite websites for SEO ranges as follows:

To be able to optimize backlinks pointing to the website, you need at least 5 websites to do this. With the above costs multiplied by 5 times, we will have a total cost of 1,487.17 GBP/year.

4. SEO costs for backlinks

To optimize your SEO campaign, you should invest some money to get quality backlinks from famous forums, articles, and major newspapers.

For example: Your business specializing in Nail art will get backlinks from 2 major newspapers ELLE or Glamor. And the price to receive backlinks from these two newspaper sites is not cheap.

As in the example above, getting backlinks ranges from a minimum of ~ 61.97 GBP/month and about 743.59 GBP/year (price may vary depending on the quantity as well as the popularity and reputation of the backlinks).

5. Cost of implementing Social SEO and Google Adwords

Using social networking sites such as Facebook, Instagram, Pinterest, etc. Collectively known as Social sites is also a way to increase traffic to your website. Besides, it is combined with online advertising on Google. And of course these two factors also cost quite a bit of money.

On average, the cost to get traffic from ads is at least 92.95 GBP/month. However, a campaign needs to last more than 3 months to see effectiveness. From there, we have a total cost of 278.84 GBP for all 3 months.

In addition, the cost also depends on the scale of the campaign. The larger the scale, the higher the amount of money spent on advertising. Even up to 310 - 620 GBP/month

To help you understand the budget involved, MAU Agency has created a table summarizing the key IT infrastructure costs associated with SEO:

In-house SEO Personnel Cost

To have a team of quality SEO personnel, businesses need to budget a large amount of money to pay for salaries and bonuses. Based on current labor market statistics, MAU Agency has compiled the following numbers: 

6. Cost for SEO Leader

When implementing an SEO project, a business must need someone to set goals, a management plan and take responsibility for the project. None other than an experienced SEO Leader.

And the cost for a professional and experienced SEO Leader will range from 3000- 5000 GBP/month. So after one year, not counting bonuses and commissions, the business will have to pay ~ 60000 GBP to the SEO Leader.

7. Cost for SEO Specialist

After having an SEO Leader to manage and manage, the business needs to have someone to do the research, monitoring and development from keywords to website techniques. The SEO specialist will be in charge of that.

The cost for an SEO Specialist currently ranges from 2500- 2800 GBP/month. So in one year, the business will have to pay 30000-40000 GBP in salary, not including commissions or other incentives.

8. Cost for SEO Content Creator

People working in this position will specialize in creating SEO-standard content for the website, as well as creating fan page content or youtube content. And the cost to rent an SEO Content position ranges from 2300- 2500 GBP/month (not including commissions and incentives). That is, one year, businesses will have to pay ~30000.00 GBP/year.

However, there is another solution to optimize a business's budget: hiring external content collaborators. The rental cost will range from 15 - 40 GBP/article. An SEO project always needs a minimum of 200 articles, so the total cost for this is at least 5000 GBP.

9. Cost for SEO Designer

Finally, there will be the cost of hiring a Designer who specializes in designing quality images and optimal thumbnails to both attract customers and be highly appreciated by Google. Rental costs will range from 2900-3000 GBP/month. That is, one year, you will have to pay the Designer £35000 - £40000 per annum.

MAU Agency offer to the readers the summary of personnel costs when businesses create a specific department in the company to implement SEO themselves:

Cost of Risks In SEO

10. Human resource risk costs

This is because it is too difficult to find a quality human resources position. If human resources are not of high quality, the campaign implementation process will not be effective. Not to mention, the personnel suddenly stopped working with the business. This will cause businesses to spend more money recruiting new employees and delay their SEO campaign.

11. Cost of performance risk

This risk includes things like falling from the top of Google, having your website penalized by Google, or more seriously, being taken down by Google. This certainly causes businesses to spend time optimizing and even rebuilding their website. Not only that, businesses also have to spend more money on technology infrastructure costs than the MAU Agency listed above.

→ Currently, it is difficult to measure an exact number for the cost of SEO risks, however, it is best for businesses to still have a reserve cost equivalent to 7-10% of operating costs. Active SEO for this case.
 

Cost Saving Solutions for SMEs

Nowadays, instead of businesses having to spend a lot of money to build from the foundation to SEO personnel. There is another option that SMEs can use: hiring an external SEO agency. 

External agencies provide most services such as overall SEO, keyword SEO, Local SEO, Social SEO....with many preferential prices. 

With the goal of becoming a useful and long-term companion, as well as saving costs for businesses, agencies are currently trying to reduce and eliminate the following costs:

Cost of building and optimizing SEO websit

Even though hiring an agency, businesses need to have a website to implement their strategy. So the two website building costs will be similar.

If that business already has a website, that website still needs to optimize On-page SEO factors and the cost to do this ranges from 309.71 to 929.13 GBP. 

With MAU Agency's experience in the SEO field, we can see most of it 47,8% Websites that have never done SEO need to improve On-page factors. Because On-page SEO optimization will be more about technical optimization such as sitemap optimization, mobile-friendly interface design, optimal editing of meta and headings,...

In addition, if the business does not have its own website, the Agency is ready to advise and propose to build an SEO standard website, helping to optimize user experience and increase Google scores

Cost of purchasing SEO tools

For large, difficult or highly competitive projects, it is really necessary to build satellite websites. However, for SMEs, MAU Agency often overlooks this cost to ensure the business's budget is used appropriately.

However, if you are in a situation where you have to use a satellite website, MAU Agency will not incur costs for the business.

Cost of building a satellite website

For large, difficult or highly competitive projects, it is really necessary to build satellite websites. However, for SMEs, MAU Agency often overlooks this cost to ensure the business's budget is used appropriately.

However, if you are in a situation where you have to use a satellite website, MAU Agency will not incur costs for the business.

Cost of Hiring SEO specialist

When a business chooses to hire an SEO Agency, the business does not need to worry about human resources issues or the costs. Because all costs are paid by the Agency. Businesses only need to propose a marketing specialist who understands the business's services or products.

Then, the Marketing specialist will support, control as well as approve the content to be published for the website. And that specialist is also the person who will monitor the progress of the project and report to the business's leadership.

Cost of risk in SEO

While partnering with MAU Agency can minimize certain SEO costs, particularly those associated with hiring and managing dedicated SEO personnel, it's important to acknowledge that inherent campaign risks still exist. However, by choosing a reputable and experienced agency like MAU Agency, businesses can significantly reduce the chance of campaign failure.  Our team comprises SEO experts with a proven track record. Their expertise ensures your campaign adheres to best practices, increasing the likelihood of success.

At MAU Agency, we prioritize transparency. Businesses only incur costs upon successful campaign implementation, ensuring a clear return on investment.

Conclusion

Understanding the cost components of SEO empowers businesses to make informed decisions and optimize their budget. MAU Agency hopes this article has shed light on the key considerations when navigating SEO investment, particularly the cost-benefit analysis of in-house SEO efforts versus partnering with an experienced agency.

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DIGITAL AGENCY MARKETING UK

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Tel: 077 7836 9618

Email: admin@digitalmarketingagency.uk

Website: https://digitalagencymarketing.uk/