PPC Advertising Services | Classification, Advantages and Process
Accurately targeting your customer base through strategic keyword selection, controlling costs, and driving cross-platform conversions are the three big draws that have business owners clamoring for PPC advertising service. The PPC landscape is vast, but the most popular options are Google Ads, Google Display, Google Shopping, YouTube Ads, and Facebook Ads - all of which are provided by MAU Agency. But what is the 7-step process they follow from idea to first order? And are those cheap advertising services really as effective as they claim to be?
What is PPC advertising?
PPC, or pay-per-click advertising, is an online advertising model where businesses only pay when users click on their ads. It's a game-changer for marketers looking to get a leg up on the competition.
For example, in the beauty industry, a spa or salon can run a PPC campaign on Google or Facebook to promote their services like facials, massages, or nail treatments. When users search for keywords like "spas near me" or "skin care in Texas," the spa's ads may appear, and those who click will be taken to a page to book appointments or view special packages.
Similarly, a dental clinic can leverage PPC advertising on Google to attract new patients. When someone searches for "dental work nearby" or "wisdom tooth treatment," your ad could show up - and if they click, you pay a fee to Google, but potentially gain a valuable new customer.
PPC advertising is a hugely popular model on search engines like Google and Bing, as well as social media platforms like Facebook, Instagram, and LinkedIn. The most common PPC ad types include:
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Paid Search Advertising: This is the most popular form of PPC, often found on search engines such as Google and Bing. Advertisers pay to show their ads on search results when users search for specific keywords.
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Display Advertising: Image or video ads are displayed on web pages, often through the Google Display Network. These ads may appear on websites, blogs, and forums.
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Social Media Advertising: Social networking platforms such as Facebook, Instagram, LinkedIn, Twitter provide PPC advertising services. Advertisers can target specific audience groups based on criteria such as age, gender, interests, and behavior.
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Video Advertising: Video advertising, popular on platforms like YouTube, where advertisers pay when users watch their ad videos. Video ads can appear before, during, or after the main video the user is watching.
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Shopping Ads: Commonly found on Google Shopping, this ad displays product images along with prices and store information, helping users easily compare and shop online.
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Remarketing Ads: This is a form of advertising that retargets users who have visited your website but have not made a purchase. This ad may appear on other websites they subsequently visit.
Across the board, the goal of these PPC ads is to drive traffic, engagement, and conversions - complementing SEO and social media efforts to help businesses take their marketing and operations to new heights.
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How Many Types of PPC Advertising Services Are There at MAU Agency?
Each type of PPC advertising has its own advantages and disadvantages, suitable for different goals and budgets. Choosing the right advertising type will help you optimize the effectiveness of your advertising campaign.
4 popular types of PPC advertising that MAU Agency currently provides are: Google Ads, Google Display, Youtube Ads, Facebook Ads.
The effectiveness of PPC advertising can vary depending on the industry, product or service, and target audience. However, many businesses have seen a significant increase of website traffic, leads, and sales after using PPC advertising.
PPC advertising can be very effective in attracting new customers and increasing sales, especially when done properly with a sound strategy and ongoing monitoring.If you're looking to dramatically grow your revenue without breaking the bank on advertising, MAU Agency's PPC advertising service with a performance-based payment model is the optimal solution for you!
1. What is the definition of Google Ads and Google Display (GDN)?
Google Ads is Google's online advertising platform, allowing businesses to create and run advertising campaigns on Google products such as search engines, YouTube, Gmail, as well as on a network of partner websites. work. Google Ads provides many different types of advertising, including: search ads (Search Ads), display ads (Display Ads), video ads (Video Ads), application ads (App Ads).
Google Display Network (GDN) is part of Google Ads, which includes more than 2 million websites, videos, and apps where your ads can appear. GDN allows you to reach a large potential audience through engaging display ads in the form of images, text or videos.
In Google Ads, the first and most important two forms of advertising are Google Search and Google Display Network (GDN). Each type has different approaches and goals, but they can all support each other in the overall marketing strategy.
Google Search is the text ads which are displayed on Google search results pages when users enter keywords related to products/services. Therefore, Google Search focuses on SEO and keywords, especially, using Google Keyword Planner to research keywords with high search volume, consistent with customers' search intent.
2. Key benefits of Google Search and Google Display Network
- Google Search will help businesses:
+ Reach high potential customers: Users are actively searching for information about your products/services.
+ Increase rankings on search engine results pages (SERPs): Ads appear in prominent positions, attracting attention.
+ Increase quality website traffic: Users who click on ads often have higher purchase intent.
- Google Display Network will help businesses:
+ Reach a large audience: Ads are displayed on many different websites and applications.
+ Increase brand recognition: Advertising images and videos help customers remember the brand.
+ Reach potential customers at different stages of the sales funnel: From awareness to consideration and purchase decision
+ Create quality backlinks for SEO: Link to the website from reputable partner sites.
+ Positive impact on Social Media: Attractive ads can be shared on social networks.
PPC Advertising Service Pricing at MAU Agency
Below is a detailed PPC advertising service quote from MAU Agency, updated in 2024.
SERVICE NAME
EXPECTED COST
SPECIFIC ACTIVITIES
Youtube Ads service
From 10,000,000 - 30,000,000 VND/month (10-20% lower than the market) Keyword research, video ideas, video design, YouTube channel optimization, running ads, measurement and reporting.
Google Ads + Google Display service
From 15,000,000 - 50,000,000 VND/month (10-20% lower than the market)
Research and select keywords, design advertising banners, build and manage campaigns, optimize advertising, measure and report.
Facebook Ads service
From 8,000,000 - 25,000,000 VND/month (10-20% lower than the market)
Build target customer portraits, design advertising images and content, choose appropriate advertising formats, set up and manage campaigns, measure and report.
How Many Steps are Involved in the PPC Advertising Service Process?
MAU Agency is committed to providing high-quality PPC advertising services through a strict 7-step process, ensuring professionalism, transparency and optimal efficiency. Business owners can be a completely proactive PPC campaign management service.
Step 1: Receive Information
Receive information from customers about products/services, advertising goals, budget, target customers...
Step 2: In-depth Research
Research the market, analyze keywords, and identify suitable channels (Google Ads, Facebook Ads, Youtube Ads...).
Step 3: Make a Plan
Build a PPC advertising strategy, define goals, set budget, and establish timeline.
Step 4: Prepare Ingredients
Design and produce advertising materials (images, videos, text) of high quality, attractive and suitable for each advertising channel.
Step 5: Execute the Campaign
Deploy advertising campaigns on selected channels and monitor advertising effectiveness.
Step 6: Measure Results
Collect, analyze data on advertising performance and evaluate campaign effectiveness compared to initial goals.
Step 7: Report & Acceptance
Provide detailed reporting on campaign results, including key metrics and in-depth analysis.
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What Are Needed for the PPC Advertising Service at MAU Agency?
To achieve optimal results from PPC advertising, MAU Agency focuses on 4 core elements, ensuring your campaign not only attracts a large number of potential customers but also converts them into loyal customers.
Identifying the right target customer is an important first step. MAU Agency uses in-depth analytics tools to understand the demographics, interests, behaviors and needs of potential customers. From there, we build a quality customer file, ensuring your ads reach the right people at the right time.
Not only stopping at identifying, MAU Agency also continuously updates and refines customer files based on data collected from the campaign. This helps optimize advertising effectiveness, save costs and increase conversion rates.
To optimize the effectiveness of your PPC advertising campaign, identifying and targeting the right customer audience is crucial. Demographic analysis plays an important role in understanding potential customers, thereby building a quality customer file and appropriate advertising strategy.
Demographic analysis is the process of collecting and analyzing information about the characteristics of a group of people, including:
+ Age: Different ages will have different needs, interests and consumption behaviors.
+ Sex: Products/services may be more suitable for a particular gender.
+ Income: Income level affects affordability and purchasing decisions.
+ Job: Occupation may be related to the need to use products/services.
+ Geographical location: Geographic location affects consumption habits and access to information.
+ Behavior: Shopping habits, internet use, social networks...
Impact of Demographic analysis on PPC advertising campaigns:
+ Precise targeting: Identifying the right potential customers helps your ads reach the right people at the right time, increase conversion rates and reduce costs.
+ Personalize the message: Understanding the characteristics of each customer group helps create appropriate advertising content, attract attention and create a good impression.
+ Choose the appropriate advertising channel: Grasping customers' internet and social network usage habits helps choose the most effective advertising channel.
+ Measure and optimize: Analyzing demographic data helps evaluate campaign effectiveness and make necessary adjustments to optimize results.
Specific example: Beauty service store
A beauty service store wants to advertise high-end facial care services. By analyzing demographics, they found that the target customers are mainly women aged 25-45, have a good average income or higher, live in big cities and regularly use social networks.
Based on this information, the store can:
+ Ad targeting: Run Facebook Ads and Instagram Ads targeting women aged 25-45, with interests in beauty and living in big cities.
+ Personalize the message: Use images and language appropriate to the target customer, emphasizing the efficiency and luxury of the service.
+ Select advertising channel: Focus on social network advertising channels such as Facebook and Instagram, where target customers regularly use.
+ Measure and optimize: Monitor advertising effectiveness, analyze demographic data to adjust campaigns, ensure reaching the right audience and achieve the highest efficiency.
Demographic analysis is an important step in building a quality customer file and an effective PPC advertising strategy. By understanding your potential customers, you can create engaging ads that reach the right audience and achieve your business goals.
MAU Agency does not stop at attracting potential customers, but also focuses on converting them into real customers. We use landing page, signup form, and conversion process optimization techniques to increase conversion rates and maximize the value of each lead.
At the same time, we also apply lead nurturing strategies, which help maintain relationships with potential customers and increase the likelihood of future conversions.
In the world of PPC advertising, Leads (potential customers) play a key role. They are people who have shown interest in your product/service, but are not ready to make a purchase.
Optimizing the amount of Leads not only helps increase the number of potential customers but also improves quality, thereby boosting conversions and revenue.
Nurturing Leads - Nurturing potential customers:
Nurturing Leads is the process of building relationships with potential customers, providing valuable information, answering questions, and leading them closer to a purchasing decision. This is an important strategy to turn Leads into loyal customers.
MAU Agency suggests 4 effective methods of nurturing Leads:
+ Email Marketing: Send periodic emails with useful content, providing information about products/services, special offers, or sharing professional knowledge. For example, MAU Agency sends weekly emails to nail salon owners, sharing business secrets, the latest beauty trends and attractive promotions.
+ Content Marketing: Create and share quality content on your website, blog, and social networks, attracting the attention of potential customers and establishing your position as an expert. For example, MAU Agency posts articles on how to choose the right nail polish color for each skin type, or video tutorials on how to do nails at home.
+ Remarketing: Show ads to people who have visited your website or interacted with your ads, reminding and encouraging them to return. For example, MAU Agency runs remarketing ads on Facebook, displaying beautiful nail designs and attractive offers to people who have visited the nail salon's website.
+ Event organization/Webinar: Create opportunities to interact directly with potential customers, answer questions and build close relationships. For example, MAU Agency organizes a webinar to share management and marketing experiences for nail salon owners.
Specific examples: Nail salon
A nail salon can use the above methods to nurture Leads as follows:
+ Send weekly emails with new nail designs, special offers and nail care tips.
+ Post blog articles about the latest nail trends, how to choose the right nail care products, and tips for doing nails at home.
+ Run remarketing ads on Facebook and Instagram, displaying beautiful nail designs and attractive promotions to people who have visited the salon's website.
+ Organize a free or discounted nail workshop for new customers.
Remarketing is a powerful tool for re-reaching customers who have previously interacted with your brand. MAU Agency will help you choose and deploy appropriate remarketing tools, such as Google Ads Remarketing, Facebook Custom Audiences, to remind and encourage customers to return to the website and complete the purchase action.
By re-reaching customers who have previously interacted with your product/service, remarketing helps increase brand awareness, build trust and encourage customers to return to complete the transaction.
Effective Remarketing tools for the nail industry in the UK:
1. Google Ads Remarketing: Show ads to people who have visited your website or watched your videos on Youtube. You can create remarketing lists based on specific behaviors, like viewing a product, adding to cart, or completing a transaction.
2. Facebook Custom Audiences: Re-reach potential customers on Facebook and Instagram based on your email list, phone number or website behavior. You can create engaging remarketing ads with images, videos, and relevant content to attract their attention.
3. Email Remarketing: Send emails to people who have signed up to receive information or have purchased from you. You can send emails introducing new products, special offers, or reminding them about unfinished products in their cart.
Time to effectively implement Remarketing for the nail industry in the US:
+ After customers access the website: Show reminder ads about nail services or products they viewed.
+ After a customer adds a product to the cart but has not yet paid: Send emails or show ads that encourage them to complete the transaction.
+ After the customer completes the transaction: Send thank you emails and introduce related services or products.
+ On special occasions: Run remarketing ads on holidays, New Year, and birthdays to attract returning customers.
+ When there are promotions: Inform customers about promotions and discounts to stimulate purchases.
Introduction to Digital Agency Marketing UK
Since laying the groundwork back in 2021, MAU Agency has firmly established itself as the leading provider of comprehensive Digital Marketing services for Vietnamese businesses, operating in both the UK and international arenas. With a team of experienced and passionate experts, we're committed to delivering effective marketing solutions that help your business thrive in the fast-paced digital landscape.
We're proud to offer a full suite of digital marketing services, from search engine optimization (SEO) and content marketing to pay-per-click (PPC) advertising and social media management. Regardless of your business size or industry, MAU Agency is always ready to roll up our sleeves and provide the most suitable solution.
At the end of the day, customer satisfaction is our north star. We take the time to listen, understand, and work hand-in-hand with our clients to craft the most effective marketing strategies. Our clients' success is the driving force that keeps us constantly striving to raise the bar.
In fact, MAU Agency is proud to be one of the most cost-competitive digital marketing service providers in both the UK and international markets. We firmly believe that every business should have access to top-notch marketing services without having to break the bank.
A well-crafted advertising strategy is the key to attracting and retaining customers. MAU Agency will work closely with you to build a comprehensive plan, from selecting the ideal advertising platforms (Google Ads, Facebook Ads, YouTube Ads, etc.) to designing eye-catching ad content and optimizing the user experience.
Our focus extends beyond just boosting impressions and clicks - we're all about cultivating meaningful interactions that drive high-quality leads and convert them into loyal customers.
When you choose MAU Agency, you don't just get professional marketing services - you gain a reliable ally ready to walk alongside you on your growth journey. Reach out to us today to explore innovative, cost-effective digital marketing solutions that'll take your business to new heights!
Don't let this golden opportunity to drive revenue growth at optimal costs slip through your fingers. Contact us now to get personalized advice and experience the best performance-based PPC advertising services around!
MAU Agency Answers Questions About PPC Advertising Services
1. What is PPC advertising and why should businesses use it?
PPC (Pay-Per-Click) advertising is a form of online advertising in which you only pay when someone clicks on your ad. PPC is a powerful tool that helps businesses reach the right target audience, increase website traffic, generate leads and boost sales.2. What PPC advertising services does MAU Agency provide?
MAU Agency provides a variety of PPC advertising services on popular platforms such as Google Ads, Facebook Ads and Youtube Ads. We provide support from keyword research, ad design, campaign management to optimization and results reporting.3. How much does it cost for PPC advertising services at MAU Agency?
The cost of PPC advertising services at MAU Agency depends on many factors such as advertising platform, campaign size, goals and your budget. However, we are committed to providing competitive and more economical prices than the market, from 10-20%.4. How to measure the effectiveness of a PPC advertising campaign?
MAU Agency uses professional analytical tools to track and measure the effectiveness of PPC advertising campaigns. We provide detailed reports on important metrics such as impressions, clicks, conversion rates, cost per conversion... to help you evaluate effectiveness and make appropriate adjustment decisions.5. Why should you choose MAU Agency as your PPC advertising partner?
MAU Agency is a reputable and professional PPC advertising service provider, with a team of experienced and passionate experts. We are committed to providing effective advertising solutions, optimizing costs and helping your business achieve success in the online environment.
Conclusion
If you have any further questions about the PPC Advertising Services, you can contact us through the Hotline: 077 7836 9618 or through the official Facebook page to receive our most attentive advice, as well as take advantage of many other attractive offers.
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"Digital Agency Marketing UK provides comprehensive Digital Marketing solutions including: SEO Optimization, PPC Advertising, Content Marketing, Social Media, and Website Design"Digital Marketing Agency UK
Phone: 077 7836 9618
Address: 133 Creek Road, London SE8 3BU
