Can Business Owners Become SEO Experts?

Table of Contents Introduction of SEO Optimization Experts Why Do Businesses Need SEO Experts? 7 Steps For Business Owners To Become An SEO Training Expert "Pick up" 5 Important Skills To Become An SEO Optimization Training Expert 5 Tips For Business Owners Who Want To Cecome SEO Experts Conclusion

Introduction of SEO Optimization Experts

The nail industry is booming and fiercely competitive. However, not all nail salon owners are successfully reeling in customers. One crucial factor contributing to a nail salon's success is Search Engine Optimization (SEO). So can nail salon owners become SEO masterminds and take their businesses to new heights? In this article, we'll dive right in and answer that question.

Who is an SEO expert?

An SEO expert is defined in the article: “The Ultimate Guide to Becoming an SEO Expert” of Semrush Blog as follows:

“An SEO expert is someone who understands SEO, has the ability to evaluate a website and find areas that need improvement to attract more traffic and achieve higher rankings on major search engines.”

So to put it simply, experts in the field of SEO are professional marketer who use search engine optimization techniques to improve a website's visibility in search results.

What is the job of an SEO expert?

An expert in the field of SEO will take charge 4 missions mainstream, including:

• Search for related keywords.

• Optimize website content and Meta tags.

• Improve site structure and user experience (UX).

• Build high-quality links (backlinks).

Search for related keywords

This is the first and most important step in the SEO process. Choosing the right keywords will help your website attract potential customers. There are 3 tools to help support effective keyword searching:

• Google Keyword Planner

• Ahrefs

• SEMrush

When searching for related keywords, you should:

• Choose keywords with moderate competition to easily achieve high rankings on search engines.

• Use keywords naturally in the content.

Nail salon owners can search for keywords by:

• Use SEO tools to research and search for keywords with high search volume and related to the nail industry.

• Analyze your competitors to see what keywords they are using.

• Choose keywords that match your goals and audience.

Optimize website content and Meta tags

SEO experts need to have basic knowledge of SEO optimization. Content and meta tags are two important factors that help Google understand your website's content and rank your website in search results.

Content:

• Use selected keywords in titles, articles, service descriptions

• Provide useful information, related to customer needs

• Update content regularly

Meta tags:

• Optimize website titles (title tag) and site description (meta description)

• Use main keywords in meta tags

Method:

• Optimize website content using selected keywords naturally.

• Write useful content, providing information that customers are interested in.

• Update content regularly to ensure freshness.

• Optimize meta tags using primary keywords and a short, concise description of the website content.

2 important tips when optimizing content and Meta tags:

• Avoid keyword stuffing in content and meta tags.

• Provide high-quality content to attract and retain customers.

For example:

• Title: "Saigon Nail Salon - Cheap Beautiful Nails in HCMC"

• Description: "Saigon Nail Salon provides beautiful, cheap nail services in Ho Chi Minh City. With a team of professional technicians, we are committed to bringing you the most beautiful and satisfactory nail sets."

Improve site structure and user experience (UX)

Website structure and user experience (UX) directly affect customer attraction and retention. A well-structured website and good UX will make it easy for customers to find information and use your services.

Structure:

• Create sitemap: Sitemap is a file that helps Google understand the structure of your website and easily crawl it. You can use online tools to create sitemaps for free. After creating a sitemap, you need to submit the sitemap to Google Search Console so Google can crawl it.

• Use breadcrumbs: Breadcrumbs are paths that help users easily move around a website. You can use plugins or code to add breadcrumbs to your website.

• Optimize website loading speed: Website loading speed directly affects user experience. You can optimize website loading speed by using tools like Google PageSpeed ​​Insights, Pingdom.

UX:

• Design a beautiful, easy-to-use website interface: Website interface is the first factor that attracts customers. You should design a website interface that is simple, easy to see, and consistent with your brand.

• Use high-quality images and videos: Images and videos help attract customers' attention and provide visual information about your services. You should use high-quality images and videos to increase user experience.

• Provide clear contact information: Customers need to know how to contact you to make an appointment or ask for information about services. You should provide complete contact information such as address, phone number, email...

Note:

• Website structure and UX need to be optimized for both desktop and mobile users.

• Regularly update and improve site structure and UX to ensure the best customer experience.

For example:

• Divide the website into clear categories such as: nail services, price list, nail samples, news...

• Use beautiful, high-quality images to introduce nail services

• Provide complete contact information such as address, phone number, email...

Build high-quality links (backlinks)

Basically, a backlink is a link from another website pointing to your website. High-quality backlinks are an important factor that helps Google appreciate your website and increase its ranking on search results.

There are 2 things to note when building Backlinks:

• Focus on building high-quality backlinks from reputable websites.

• Avoid buying backlinks from low quality websites.

For example:

• Write a guest post on a fashion website with the topic "Beautiful nail designs for summer"

• Participate in online nail forums to share experiences and knowledge

• Share articles about the salon's nail services on Facebook, Instagram...

Why Do Businesses Need SEO Experts?

Increase findability on search engines

SEO helps optimize your website so it's easier for Google to crawl and rank it higher on search results. When potential customers search for nail services on Google, your website will have a higher chance of appearing in a higher position, attracting more visitors.

Theo Backlinko, 75% Users do not click through to the second page of search results. Therefore, SEO helping your website appear on the first page will significantly increase your ability to attract potential customers.

Increase useful traffic

SEO helps attract natural traffic from search engines, these are potential customers who are interested in your nail services. Useful traffic will help increase revenue and profits for businesses.

Compete more effectively

In the highly competitive Nail industry, SEO helps you create a competitive advantage over your competitors. When your website appears higher on Google, you will attract more potential customers and increase sales. According to SEMrush, SEO can help increase conversion rates up to 14%.

Build credibility and trust with visitors

The website is SEO optimized and appears in a high position on Google, demonstrating the professionalism and reputation of the business. This is a solution that helps build trust with potential customers and encourages them to use your services.

Optimize advertising costs

SEO is an effective and cost-effective marketing strategy compared to traditional forms of advertising. This strategy helps you attract organic, free traffic, thereby reducing advertising costs.

7 Steps For Business Owners To Become An SEO Training Expert 

With extensive experience providing Overall Digital Marketing service, MAU Agency concluded 7 basic steps for you to become an SEO training expert in the beauty industry, specifically the Nail industry.

Master the operating principles of search engines

• First and foremost, you need to understand how search engines like Google work, such as: how search algorithms work, how they determine the ranking of websites, and what  factors are prioritized.

For example, Google uses thousands of factors to determine website rankings, including: keywords, content quality, links to the website, page load speed, and many other factors.

Develop “must-have” skills

• In the beauty industry, especially Nail, you need to have extensive knowledge of keywords related to your industry. You need to know the keywords that potential customers use when searching for Nail services.

• You should also develop the skills to create quality, attractive content for the website, such as writing blog articles about nail trends, sharing video nail tutorials, or sharing images of beautiful nail models.

Identify, analyze and evaluate competitors

• To be successful in the nail industry, you need to clearly understand your competitors, which can be identifying and analyzing their SEO strategies. Having basic knowledge of SEO optimization is an important advantage. 

• You need to identify the keywords your competitors use and how they optimize their content. With this approach, you can adjust your strategy to compete more effectively in search results.

Apply and proactively cultivate SEO knowledge

• To become an SEO expert, you need to constantly update your knowledge about trends and changes in the SEO field.

• Participate in SEO courses and seminars, especially those related to the beauty and nail industry.

• Use information sources such as blogs, magazines and online forums to stay up to date with the latest information and share experiences with the SEO community.

Monitor and measure SEO performance

• Use web analytics tools like Google Analytics to track website traffic and other SEO-related metrics.

• Evaluate the performance of each SEO campaign and adjust your strategy based on the data collected. This method helps you clearly understand the strengths and weaknesses of your SEO strategy and optimize them.

Choose the right SEO tool

• Depending on your needs and budget, choose suitable SEO tools such as Ahrefs, SEMrush or Moz to support keyword research, rank tracking and competitor analysis.

• Use these tools to gather information and optimize your SEO strategy.

Practice with lots of SEO projects

• Ultimately, practice is the most important factor in becoming an SEO expert. Participate in real projects related to SEO optimization for Nail websites.

• Apply learned knowledge and skills into practice and conduct experiments to find the most effective methods. Here's how to develop your practical skills and build your SEO reputation.

"Pick up" 5 Important Skills To Become An SEO Optimization Training Expert 

According to the experience of our team of experts Overall SEO service At MAU Agency, to become an SEO expert, you need to equip the 5 important skills below. 

#1. Have basic knowledge of SEO optimization, especially conversion optimization methods

Having knowledge about SEO is the basic foundation for you to become an SEO optimization training expert in the future. Below are 5 knowledge you need to cultivate and accumulate, including:

• Understanding of Google search algorithms

• Master on-page and off-page SEO factors

• Ability to perform SEO audit for website

• Know how to use popular SEO tools

For example:

• Master on-page elements such as title tag, meta description, heading tags, internal linking...

• Ability to perform an SEO audit for the website to identify issues that need improvement.

• Know how to use SEO tools such as Google Search Console, Ahrefs, SEMrush...

#2. Ability to research and analyze the market

The ability to research and analyze the market, competitors and SEO trends is a key factor in building an effective SEO strategy. To research and analyze effectively, you need to take the following 6 steps:

• Identify competitors

• Analyze customer needs

• Research market trends

• Evaluate the effectiveness of SEO strategies

• Identify the strengths and weaknesses of the website

• Create an effective SEO plan

For example: Beauty industry SEO experts need:

• Analyze competitors in the Nail industry to determine their strengths and weaknesses.

• Research customers' needs to identify keywords related to the Nail industry.

• Follow SEO trends to stay up to date with the latest SEO techniques.

#3. Possesses writing and content creation skills

Writing high-quality SEO content that attracts and retains readers is an important factor in increasing website rankings on Google. This skill includes the following 6 elements:

• Write standard SEO content

• Write content that attracts and retains readers

• Write content that aligns with SEO goals

• Create unique and fresh content

• Create content that is relevant to your target audience

• Create diverse and rich content

For example:

• Write blog posts sharing beauty tips, nail art tutorials...

• Write reviews of reputable, quality nail products.

• Create beautiful infographics about the latest nail trends.

#4. Have basic knowledge of technology and website analysis

One of the effective ways to help you optimize your website and become an SEO expert is to master website structure and analysis tools. This skill includes 6 basic elements:

• Understanding of website structure

• Understanding of web programming languages

• Understanding of website analysis tools

• Identify technical errors on the website

• Evaluate website performance

• Optimize website for SEO

For example:

• Understanding of website structure HTML, CSS, Javascript.

• Use tools such as Google Analytics and Google Search Console to analyze website data.

• Identify 404 errors and redirect errors on the website and fix them.

#5. Have project management and communication skills

Effective communication and project management skills help you implement a successful SEO strategy. When you possess these skills, you can:

• Plan and implement SEO strategy

• Manage SEO team

• Report SEO progress and results

• Communicate effectively with customers

• Communicate effectively with the SEO team

• Communicate effectively with other departments within the business

For example: Beauty industry SEO experts need:

• Create a detailed SEO plan for the Nail industry website.

• Assign work to the SEO team and track progress.

• Report SEO results periodically to customers.

5 Tips For Business Owners Who Want To Cecome SEO Experts

Learn the basics of SEO

This is the first and most important step for you to enter the world of SEO. Take the time to research Google algorithms, factors that affect website rankings such as content, backlinks, website structure... Understand the types of search queries related to the Nail industry such as information queries. (how to get beautiful nails), navigational queries (beautiful nail salons nearby) and transactional queries (book a nail appointment).

For example:

• Research Google's BERT algorithm and how to optimize content for this algorithm.

• Analyze types of search queries related to the Nail industry to build a suitable SEO strategy.

• Use Google Search Console to monitor and improve your website's SEO performance.

Take courses and materials

There are many reputable online and offline SEO courses that you can join to improve your SEO knowledge and skills. Besides, read books, documents and blogs about SEO to stay updated on the latest SEO trends. Join online SEO communities to exchange experiences and learn from other SEO experts.

For example:

• Join the course "Intensive SEO for the Nail industry".

• Read blogs of reputable SEO experts like Neil Patel, Brian Dean...

• Join the Facebook group "SEO Nail Vietnam".

Practice and utilize knowledge

Gain practical SEO experience by applying what you've learned to your website. Optimize content, website structure, build quality backlinks... Participate in SEO projects for other nail salons to hone your skills and gain more experience.

For example:

• Optimize your nail salon's website with target keywords such as "beautiful nails", "beautiful nail salon", "book nail appointment"...

• Write blog posts sharing the latest nail trends, nail beauty tips...

• Participate in an SEO project for a newly opened nail salon.

Monitor and evaluate effectiveness

SEO experts must know sAble to use web analysis tools such as Google Analytics, Google Search Console to monitor traffic, website rankings... Analyze collected data to evaluate the effectiveness of SEO strategies and make adjustments when necessary. Report SEO results to the board of directors to demonstrate the effectiveness of the SEO strategy and propose further development directions.

For example:

• Use Google Analytics to track website traffic and conversion rates.

• Use Google Search Console to track website rankings and website errors.

• Report SEO results to management monthly.

Continuously update and learn

SEO is a field that is always changing and evolving. Therefore, you need to constantly update the latest SEO knowledge and skills to keep up with trends. Participate in seminars, courses, read blogs, documents... to constantly learn and improve your SEO skills.

For example:

• Participate in specialized SEO seminars.

• Read blogs from reputable SEO experts.

• Join online SEO communities to exchange experiences.

Conclusion

Then, can business owners become SEO experts? The answer is absolutely YES!".

With perseverance and effort to learn and apply knowledge, business owners can completely optimize Google SEO with experts, creating momentum to effectively optimize their business's website.

Here are some reasons:

• Business owners have extensive knowledge of their business: This is a great advantage that helps them understand customer needs and build appropriate SEO strategies.

• Business owners have the ability to lead and manage: This helps them coordinate effectively with other departments in the business to implement SEO strategies.

• Business owners are motivated to succeed: They have a desire to grow their business and attract potential customers through SEO.

However, to become an SEO expert, business owners need to keep in mind a few things:

• Invest time and effort to learn SEO knowledge: SEO is a specialized field and takes time to research and learn.

• Practice regularly to hone SEO skills: SEO is a continuous practice process, requiring knowledge to be applied in practice to evaluate effectiveness and adjust strategies.

• Continuously update the latest SEO trends: SEO is an ever-changing field, needing to update new knowledge to keep up with trends and optimize website effectiveness.

With determination and effort, business owners can become SEO experts and achieve success in this field.

Good luck!

Through the above article, we hope you have better understood how to become an SEO expert when managing and operating a business. Please continue to follow us to read other interesting and useful articles!

References:

1. Carlos Silva. (2022, Dec 20). The ROI of SEO: How to Measure SEO ROI (With Formulas). Semrush.com. https://www.semrush.com/blog/seo-roi/

2. Backlinko. (2024, Jan 29). 69 Important SEO Statistics for 2024. Backlinko.com. https://backlinko.com/seo-stats

3. Jenny Abouobaia. (2023, Dec 01). The Ultimate Guide to Becoming an SEO Expert. Semrush.com. https://www.semrush.com/blog/seo-expert/

--------------------

DIGITAL AGENCY MARKETING UK

Add: 133 Creek Road, London SE8 3BU

Tel: 077 7836 9618

Email: admin@digitalmarketingagency.uk

Website: https://digitalagencymarketing.uk/