9 Steps to Form a Specific Content Marketing Plan | Suggested 5+ Templates

Are you cherishing the idea of ​​increasing your revenue with Content Marketing but don't know where to start? Don't worry, MAU Agency will accompany you on your journey to conquer this potential market!

Whether you are a large business, an SMEs, or even a beginner, this article will provide you with detailed instructions for building an effective Content Marketing plan template. With 9 simple steps and 5+ free templates, you will confidently create an attractive and groundbreaking content strategy. 

Table of contents

1. Step 1: Identify Content Marketing goals 2. Step 2: Research 5 key points surrounding the business 3. Step 3: Determine the communication message 4. Step 4: Overview of all Content Angles 5. Step 5: Research and synthesize Content Pillar 6. Step 6: Journey to find ideas  7. Step 7: Write a lot and regularly every day 8. Step 8: Schedule posts and fully deploy 9. Step 9: Post - Measure KPIs 10. Suggested Top 5+ Content Marketing plan templates 11. FAQs about the process of implementing the same Content Marketing template MAU Agency 12. Conclude

Step 1: Identify Content Marketing goals

Identifying objectives is the first and most important step in building an effective Content Marketing plan. Like laying the foundation for a house, defining clear goals will help you direct strategy, measure effectiveness and optimize resources.

The goal of building a Content Marketing plan originates from the overall goals of the business. Do you want to increase brand awareness, attract leads, boost sales or improve customer retention? Once you identify your main goal, you can easily build a suitable content strategy to achieve that goal.

This is a specific example of applying the AIDA model from MAU Agency’s content Marketing plan template:

Target: Increase brand awareness of MAU Agency and the company's Content Marketing services.

Model: AIDA model (Awareness, Interest, Desire, Action)

Stage 1: Awareness

• Content:

  • Blog article sharing knowledge about Content Marketing.

  • Infographic statistics on the effectiveness of Content Marketing.

  • Video introducing MAU Agency and Content Marketing services.

• Distribution channel:

  • Website of MAU Agency.

  • Social networks (Facebook, LinkedIn, Instagram).

  • Email marketing.

Stage 2: Interest (Interesting)

• Content:

  • Ebook guide to building a Content Marketing strategy.

  • Free webinar about Content Marketing.

  • Case study on successful Content Marketing projects of MAU Agency.

• Distribution channel:

  • Website of MAU Agency.

  • Email marketing.

  • Landing page to register to attend the webinar.

Stage 3: Desire (Desire)

• Content:

  • Blog article comparing Content Marketing services of MAU Agency with competitors.

  • Customer feedback about our Content Marketing services MAU Agency.

  • Free consultation on Content Marketing.

• Distribution channel:

  • Website of MAU Agency.

  • Email marketing.

  • Phone.

Stage 4: Action (Action)

• Content:

  • Content Marketing service package with attractive incentives.

  • Promotion for new customers.

  • Free consultation and audit of current Content Marketing plan.

• Distribution channel:

  • Website of MAU Agency.

  • Email marketing.

  • Online Advertising.

Result:

After applying the AIDA model to the Content Marketing plan template, MAU Agency has achieved impressive results:

• Increase 300% website traffic.

• Increase the number of leads by 200%.

• Increase 150% revenue from Content Marketing services.

Business goals

For example:
Nails X salon wants to increase the number of new customers coming from the Instagram channel. They set a specific goal of increasing the number of Instagram followers to 1,000 people, increasing the engagement rate by 5% and attracting 100 new customers from Instagram every month within 6 months.

To achieve this goal, Nails X salon will take the following steps:

• Content planning: Research competitors, identify target audiences, build a content strategy that is creative, attractive and suitable to customer preferences.

• Keyword research: Identify keywords related to nail services and popular trends to optimize content.

• Content development:Create beautiful and engaging blog posts, videos, and images on nail-related topics, nail care tips, simple at-home nail instructions, reputable product introductions, and beautiful images of nail salons .

• Content promotion: Run Instagram ads, collaborate with influencers, share content on other social networks, and use SEO tools to increase visibility.

• Track results:Use analytics tools to track the effectiveness of Content Marketing campaigns, measure KPIs (Key Performance Indicators), such as views, likes, comments, click-through rates (CTR) and number of new customers from Instagram.

Content Marketing goals

What is the goal of a Content Marketing plan? After determining your business goals, you will proceed to identify your Marketing goals.

 Marketing Funnel

With clearly defined goals, target audience (Target Audience) and appropriate strategy, Nails X salon can use the Content Marketing plan template to attract new customers, increase brand awareness and increase revenue. 

Step 2: Research 5 key points surrounding the business

Target: Collect detailed information about your business, market and competitors to build an effective Content Marketing strategy.

5C Model:

1. Company:

• Define: Analyze strengths, weaknesses, vision, mission, core values, corporate culture, products/services, market share,...

• Purpose:Understand yourself to position your brand, build appropriate messages and make a difference.

2. Customers:

• Define: Analyze needs, desires, shopping behavior, preferences, social network usage habits,... of target customers.

• Purpose: Create content that meets needs, attracts attention, and creates connections with customers.

3. Competitors:

• Definition: Analyze Content Marketing strategy, strengths, weaknesses, content, distribution channels,... of competitors.

• Purpose: Identify your competitive position, learn from their strengths, and look for opportunities to make a difference.

4. Collaborators:

• Define: Identify influencers, KOLs, and potential partners who can support the Content Marketing strategy.

• Purpose: Expand reach, increase credibility and create resonance effects for the campaign.

5. Climate (Economic Market):

• Define: Analyze market trends, economic, social, cultural factors,..., affecting Content Marketing.

• Purpose: Keep up with trends, choose the right topic and optimize campaign effectiveness.

For example:

Enterprise: X Nails Salon

5C Analysis:

• Company: X Nails Salon has just been established, with a team of young, dynamic, and highly skilled staff.

• Customers: Target customers are women from 18 to 35 years old, living in the Ho Chi Minh City area, interested in beauty and nail care.

• Competitors: Large, long-standing nail salons in the area.

• Collaborators: Influencer in the beauty industry.

• Climate: Beauty demand is increasing, the nail market is highly competitive.

Result:

• Target: Increase brand awareness, attract new customers and increase revenue.

• Target: Women from 18 to 35 years old, living in the Ho Chi Minh City area, interested in beauty and nail care.

• Key message: X Nails Salon provides professional, high quality nail services at reasonable prices.

• Content distribution channels: Instagram, Facebook, website, blog.

• Posting schedule: 3 articles per week on Mondays, Wednesdays and Fridays.

• KPI: Number of followers, interactions, clicks, number of new customers.

Business analysis

Product analysis

Target: Understand products/services to introduce accurate information, attract and convince customers.

Questions to answer:

• What is the product/service?

• What are the features and benefits of the product/service?

• How is the product/service different from competitors?

• What are the customer's needs and desires for the product/service?

For example:

Analyzing products/services and brands is the first step to building an effective Content Marketing plan template. Understanding your products/services and brand will help you create content that attracts, persuades customers and builds a strong brand image.

Customer analysis (Customer)

Before you start planning your content, take time to answer the following questions:

1. Who is your target customer?

• Age, gender, income, location, occupation,...

• What are their needs, desires and shopping behavior?

• What channels do they use to search for information and make purchases?

2. What problems do customers encounter?

• Problem related to your product/service?

• Problems related to competitors?

• General market problem?

3. What do customers expect from your product/service?

• The main benefit they want?

• How is the price, quality, customer service?

• How was the purchasing experience?

4. What can you do to help customers solve the problem?

• Can your product/service meet their needs?

• What benefits can you offer that your competitors don't?

• How to create a great customer experience?

5. How to reach and attract target customers?

• Which channel to use to reach customers most effectively?

• What message to use to attract their attention?

• How to convince them to buy your product/service?

Example of how MAU Agency analyzes customers:

Customer analysis is an important step in building an effective marketing strategy. Understanding your customers will help you meet their needs, create relevant messages and attract them to buy your products/services.

Competitors analysis

Target

• Understand the strengths and weaknesses of competitors.

• Identify opportunities and challenges in the market.

• Positioning the brand and building an effective competitive strategy.

Analysis steps

Identify competitors:

• Identify direct and indirect competitors when planning content.

• Identify potential competitors.

Collect information:

• Competitor's website, blog, social network.

• Articles, reviews, customer reviews.

• Attend industry events and exhibitions.

Information analysis:

• Product/service: Features, benefits, price, quality.

• Marketing: Distribution channels, messages, promotional strategies.

• Strengths: Capacity, competitive advantage.

• Weaknesses: Limitations and shortcomings in operations.

• Opportunities: Potential markets, customer needs.

• Challenges: Market barriers, competition.

Detailed instructions

Identify competitors:

• Direct competitors: Providing similar products/services in the same market segment.

• Indirect competitors: Provide different products/services but can meet similar customer needs.

• Potential competitors: New businesses may enter the market in the future.

Collect information:

• Website: Learn about products/services, prices, contact information, marketing strategies.

• Blog: Read articles, share about products/services, market trends.

• Social networks: Follow the activities, interact with customers, promote strategies.

• Articles and reviews: Objective assessments of products/services and brands.

• Industry events: Attend to meet competitors, learn about the market, and update trends.

Information analysis:

• Compare products/services: Features, benefits, prices, quality, differences.

• Compare marketing strategies: Distribution channels, messages, promotion strategies, effectiveness.

• Evaluate strengths and weaknesses: Competitor's capabilities, advantages, limitations, and shortcomings.

• Identify opportunities and challenges: Potential markets, customer needs, market barriers.

Competitor analysis is an important job that helps businesses come up with effective competitive strategies. Understanding competitors, businesses can promote strengths, overcome weaknesses, seize opportunities and overcome challenges in a competitive market.

Analyze partners and resources (Collaborators)

Target

• Identify potential partners who can support your Content Marketing plan.

• Evaluate partners' resources and capabilities.

• Choose the right partner to optimize campaign effectiveness.

Analysis steps

Identify potential partners:

• Influencer: Having influence on the target audience.

• KOLs: Experts in fields related to products/services.

• Businesses: Cross-collaborate to promote each other's products/services.

• Media agency: Support in strategy, content production, promotion.

Evaluate resources and capacity:

• Number of followers:Influencer, COPD's.

• Accessibility:Influencer, KOLs, businesses.

• Reputation and expertise: Influencers, KOLs, media agencies.

• Experience in the field of Content Marketing: Media agency.

• Cooperation costs:Influencer, KOLs, businesses, media agencies.

Choose the right partner:

• Content Marketing plan goals.

• Target.

• Budget (Budget).

• Content type.

• Brand style and image.

Detailed instructions

Identify potential partners

• Market research: Identify influencers, KOLs, and relevant businesses.

• Influencer search engines: BuzzSumo, Social Blade,NoxInfluencer.

• Relationship network: Connect with potential partners through a network of relationships.

Evaluate resources and capacity

• Media channel analysis: Number of followers, interaction rate, content quality.

• Evaluate reputation and expertise: Experience, achievements, customer feedback.

• Contact directly: Discuss details about capacity and cooperation costs.

Choose the right partner:

• Determine campaign goals: Increase brand awareness, attract leads, increase revenue.

• Identify target audience: Age, gender, interests, behavior.

• Determine budget: Cost of cooperation with influencers, KOLs, businesses, media agencies.

• Choose the appropriate content type: Articles, videos, images, infographics.

• Ensure consistent brand style and image.

For example:

MAU Agency cooperates with influencers in the beauty industry to promote Content Marketing services for nail salons.

Analyzing partners and resources is an important step in building an effective Content Marketing strategy. Choosing the right partner will help businesses reach target audiences, increase campaign efficiency and optimize budgets.

Industry analysis (Climate - Marketing)

Target

• Understand market trends, business environment and factors affecting Content Marketing plan templates.

• Identify opportunities and challenges in the industry.

• Orient the Content Marketing plan template in accordance with market trends.

Analytical factors

Economic environment:

• Economic growth rate.

• Per capita income.

• Level of investment in marketing.

• Consumer trends.

Competitive environment:

• Number of businesses in the industry.

• Market share of businesses.

• Marketing strategies of businesses.

• Competitive trends.

Technology environment:

• Technology development trends.

• Applying technology in Content Marketing.

• New Content Marketing platform.

• Customer's level of access to technology.

The social environment:

• Sociocultural trends.

• Customer needs and wants.

• Customer shopping behavior.

• The level of influence of social networks.

Regulatory environment:

• Policies and regulations on Content Marketing plans.

• Intellectual property rights.

• Personal data protection law.

• Advertising restrictions.

Detailed instructions

Collect information:

• Market report.

• Websites of reputable organizations.

• Research by market research companies.

• Attend seminars and industry events.

Information analysis:

• Identify market trends.

• Evaluate the level of competition.

• Identify opportunities and challenges.

• Predict future development trends.

Content Marketing strategic orientation:

• Choose a topic that matches market trends.

• Determine the appropriate tone and style for the target audience.

• Choose the appropriate distribution channel.

• Measure campaign effectiveness.

For example:

FMCG industry analysis (Fast Moving Consumer Goods) to build a Content Marketing plan template for a dairy brand.

Industry analysis is an important step in building an effective Content Marketing plan template. Understanding market trends and the business environment will help businesses orient appropriate strategies, reach customers effectively and optimize campaign effectiveness.

Step 3: Determine the communication message

Communication messages are the promises and core values ​​that a business wants to convey to target customers. Messages play an important role in attracting attention, creating an impression and convincing customers to choose a business's products/services.

Elements of a standard communication message:

• Clear: Easy to understand, easy to absorb and not confusing.

• Focus: Aim for a specific goal and don't wander.

• Differentiation: Make a difference compared to competitors.

• Attract: Impress and attract customers' attention.

• Persuasion: Evoke emotions and persuade customers to choose products/services.

Example of media message of MAU Agency:

• Early stage:

  • "MAU Agency - Elevating Vietnamese brands."

  • "Together MAU Agency, creating effective Content Marketing strategies for Vietnamese businesses."

  • "Accompany MAU Agency, bringing Vietnamese brands further."

• Present:

  • "MAU Agency - Vietnam's leading Content Marketing expert."

  • "Comprehensive Content Marketing solution for every business."

  • "Enhance Vietnamese brands together with the MAU Agency."

Shaping of MAU Agency:

• "Vietnamese Enterprises - Enhancing Vietnamese Brands"

Specific examples:

• Image: Image of dynamic, creative and successful Vietnamese businesses.

• Language: Use Vietnamese language that is easy to understand, close and suitable for Vietnamese culture.

• Communication channels: Use a variety of communication channels such as websites, blog, social network, email marketing,...

Notes when determining media messages

Why is it necessary to distinguish between Big Idea, Key Message and Tagline? When consulting other documents on the Internet about media messages, you will easily come across terms such as Big Idea, Key Message and Tagline during the content planning process. However, many people often confuse these concepts. Making a clear distinction between them is extremely important for building an effective communication strategy.

Note:

• Big Idea: Is the overall, overarching idea for the campaign. Big Idea needs to be unique, creative and able to attract customers' attention.

• Key Message: Are the specific, detailed messages that the business wants to convey. Key Message needs to be clear, easy to understand and suitable for the target audience.

• Tagline: A short, concise and memorable slogan. Tagline needs to express brand identity and make an impression on customers.

Step 4: Overview of all Conent Angles

Content Angle is a unique, creative perspective to approach a familiar topic. This perspective helps your content become different, more attractive and more valuable than your competitors.

Importance of Content Angle:

• Increase attraction:Unique Content Angle will help your content stand out among the countless information online.

• Make differences:Helps you assert your brand and create your own mark on the market.

• Increase content value:Content Angle brings readers new, useful and interesting information.

• Increase the effectiveness of Content Marketing campaigns:Content Angle helps attract leads, increase conversion rates, and drive revenue.

Example of Content Angle implementation:

• Topic: How to choose the right outfit for an interview.

• Content Angle:

  • Share experiences in choosing outfits for different professions.

  • Tips for coordinating clothes to make a good impression on employers.

  • The secret to choosing clothes that suit your body shape.

  • Tips from fashion experts on interview attire.

You can refer to the article "What is Content Angle? 16 Steps to Determine Details" to better understand how to effectively deploy Content Angle.

Step 5: Research and synthesize Content Pillar

Content Pillars are the main, overarching topics that you will focus on building content for your website or blog. These topics act as a guideline, helping you orient and organize content effectively, while creating unity and logic for the entire website.

Popular Content Pillar type

Identifying the main content group (Content Pillar) is an important step in establishing an effective Content Marketing plan template. Below are 3 common types of Content Pillars.

#1. Content Pillar theo Awareness

• Target: Increase brand and product/service awareness.

• For example:

  • MAU Agency: Share knowledge about Content Marketing, SEO, Social Media.

  • Topic:

    • "What is Content Marketing? 10 benefits of Content Marketing."

    • "What is SEO? 5 steps to optimize SEO for websites."

    • "What is Social Media? Instructions for using Social Media effectively."

• Type of article: Blog articles, infographics, videos, ebooks.

#2. Content Pillar theo Consideration

• Target: Attract potential customers and convince them of the benefits of your product/service.

• For example:

  • MAU Agency: Share case studies of successful Content Marketing projects.

  • Topic:

    • "Case study: MAU Agency helps increase website traffic for business X."

    • "What are the 5 secrets to increasing conversion rates with a Content Marketing plan?"

    • "Compare Content Marketing solutions on the market."

• Type of article: Blog articles, case studies, white papers, webinars.

#3. Content Pillar theo Conversion

• Target:Encourage potential customers to buy products/services.

• For example:

  • MAU Agency: Provide advice on how to choose the right Content Marketing solution.

  • Topic:

    • "3 factors to keep in mind when choosing a Content Marketing solution."

    • "Compare the costs of Content Marketing solutions."

    • "Instructions for registering to use Content Marketing services of MAU Agency."

• Type of article:Landing page, review, testimonial, FAQ.

Note:

• Content Pillar needs to be built on Funnel Marketing to ensure optimal effectiveness.

• Internal Link is needed between Content Pillar and Topic Cluster to increase SEO for the website.

• It is necessary to monitor the effectiveness of Content Pillar and adjust when necessary.

Example of MAU Agency:

• Awareness: MAU Agency shares knowledge about Content Marketing, SEO, and Social Media to increase brand awareness and attract potential customers.

• Consideration: MAU Agency shares case studies of successful Content Marketing projects to convince potential customers of the benefits of the service.

• Conversion: MAU Agency offers advice on how to choose the right Content Marketing solution to encourage potential customers to buy services.

Differences between Content Pillar and Content Angle

Content Pillar and Content Angle are two important factors in building an effective Content Marketing strategy. It is necessary to determine the Content Angle before the Content Pillar to ensure your content meets the needs of customers and attracts them effectively.

Distinguishing between Content Pillar and Content Angle:

Reasons to determine Content Angle before Content Pillar:

• Content Angle helps you identify customer needs and the most effective way to reach them.

• Content Pillar helps you organize content logically and scientifically.

For example:

• Customer perspective: Customers are interested in increasing website traffic.

• Content Pillar: "Content Marketing Solution".

• Content Angle: "5 ways to increase website traffic with Content Marketing".

Step 6: Journey to find ideas 

To create attractive and effective articles, you need to have a rich store of ideas and the ability to turn ideas into impressive words. Here are 6 steps to help you do that.

Step 1: Get inspired by life

• Observe: Pay attention to what's happening around you, from stories from friends and family to hot issues on social networks.

• Listen: Listen to your customers' needs, wants and concerns.

• Reflect: Think about what you know, what you want to share, and what you want customers to get from the article.

• Take notes: Record all the ideas you come up with, no matter how small.

Step 2: Leverage data and tools

• Google Trends: Analyze search trends to know what customers are interested in.

• Facebook Ads Library: Refer to your competitors' effective advertising campaigns to learn ideas and ways to reach customers.

• Google Keyword Planner: Search for suitable keywords to optimize SEO for articles.

• Ahrefs, SEMrush: Market research tools help you better understand your competitors and market trends.

Step 3: Listen to voices from the community

• Social Listening: Monitor social network channels, forums, blogs to see what customers are saying about your brand, products/services and competitors.

• Customer feedback: Analyze customer reviews and feedback to better understand their needs and desires.

• Join the community: Join groups and forums related to your business to learn from others' experiences and inspiration.

Step 4: Stimulate creative thinking

• Brainstorming: List all the ideas you can think of, no matter how daring or outlandish.

• Mind mapping: Draw a mind map to organize and connect your ideas.

• Freewriting: Writing continuously for a certain period of time without stopping to think.

• Change perspective: Look at the problem from many different angles to find new ideas.

Step 5: Select and develop ideas

• Evaluation: Evaluate your ideas based on your goals, target audience, and effectiveness.

• Select: Select ideas that best fit your Content Marketing strategy.

• Development: Develop ideas into detailed articles, including structure, content and images.

Step 6: Turn ideas into words

• Use simple, easy-to-understand language: Write for the reader, not for yourself.

• Create engaging content: Use storytelling techniques, examples, and images to attract readers.

• Focus on SEO: Use appropriate keywords to optimize articles for search engines.

• Check thoroughly: Reread the article multiple times to make sure there are no spelling and grammar errors.

Note:

• MAU comply with the Content Angle and Content Pillar presented in steps 4 and 5.

• Monitor article performance and adjust as necessary.

• Take courses, read books, and blogs to hone your content writing skills.

Step 7: Write a lot and regularly every day

Congratulations! You've completed the first 6 steps in your content creation journey. Now, you have all the "ingredients" to start writing attractive and effective posts.

Remember these 4 things:

• Write regularly every day: Writing is a skill that needs to be practiced regularly. Take time to write every day, even if it's just 30 minutes.

• Write simply and understandably:Use familiar, easy-to-understand language to attract and retain readers.

• Focus on SEO: Use the right keywords to optimize articles for search engines.

• Check thoroughly:Reread the article several times to make sure there are no spelling and grammar errors.

Here are some tips to help you organize your writing time and write effectively:

• Planning your writing:Make a specific plan for writing articles, including topic, writing time, and posting time.

• Use support tools:Use writing support tools such as Google Docs and Hemingway Editor to increase writing efficiency.

• Looking for inspiration:Read books, blogs, and take content writing courses to find inspiration and hone your writing skills.

Besides, you need to note some basic standards in multi-platform Content Marketing:

Social (Facebook, Instagram,...):

• Number of letters:

  • Facebook: 100 - 250 words.

  • Instagram: 135 - 150 words.

• Hashtag: Use 3 - 5 hashtags related to the article topic.

SEO:

• Number of letters:

  • Title: 50 - 60 characters.

  • Meta Description: 150 - 160 characters.

  • Article content: 800 - 1000 words.

These are just basic standards, you can adjust them to suit your goals and target audience. To learn more about how to write good content, you can refer to the article "Instructions on how to write good content at home".

Step 8: Schedule posts and fully deploy

Always-on-Content is a continuous, regular Content Marketing strategy, providing customers with valuable content on a regular basis. This strategy helps you:

• Increase brand awareness: Posting regularly helps you appear more in front of potential customers, thereby increasing awareness of your brand and products/services.

• Attract potential customers:High-quality content will attract potential customers and encourage them to learn more about your brand.

• Increase conversion rate:When potential customers are exposed to more of your valuable content, they will be more likely to purchase your product/service.

To implement an effective  MAU-on-Content strategy, you need:

1. Plan your posts:

• Determine the target: What do you want to achieve through posting? Increase brand awareness, attract leads or increase conversion rates?

• Identify target audience:Who do you want your content to reach?

• Choose a posting platform: Which channel will you post on? Facebook, Instagram, blog, website,...?

• Select article topic:What topic will you write about? Choose a topic that fits your goals, target audience, and posting platform.

• Determine posting time:When will you post? Choose a time when your target audience is most likely to be online.

2. Use support tools:

• Posting schedule:Use posting scheduling tools to schedule and automatically post on social media channels.

• Performance analysis:Use powerful analytics tools to track the performance of your posts and adjust your posting plan as needed.

3. Monitor and adjust:

• Track the effectiveness of articles:Track the number of views, likes, shares, comments,... to evaluate the effectiveness of articles.

• Adjust posting plan: Based on the performance of your posts, you can adjust your posting plan to achieve the best results.

Here are some things to keep in mind when scheduling posts:

• Post regularly: Post regularly to maintain interaction with customers.

• Post at the right time:Post at a time when your target audience is most likely to be online.

• Diversify content:Post a variety of content such as articles, images, videos,... to attract customers.

• Interact with customers: Respond to customer comments and messages to increase interaction.

Step 9: Post - Measure KPIs

Once you've scheduled your posts and implemented your Content Marketing strategy, you need to track and measure the effectiveness of your posts to adjust your strategy as needed.

Here are some important KPIs you need to track:

1. Traffic:

• Number of visits: How many people visited your website or blog?

• Traffic source: Where does the traffic come from? Google Search, Social Media, or other channels?

• Bounce rate: How many people left your website or blog after viewing just one page?

2. Engagement:

• Number of likes, shares, comments: How engaged are readers with your articles?

• Average time on page: How much time do readers spend on your website or blog?

3. Conversion:

• Number of leads: How many people have signed up to receive information or contact you?

• Number of orders: How many people purchased your product or service?

You can use analytics tools like Google Analytics, Facebook Insights, Ahrefs to track these KPIs.

In addition, you should also periodically perform Content Audits to evaluate the effectiveness of your Content Marketing strategy and make adjustments when necessary.

Here are some basic steps to perform a Content Audit:

1. Determine goals:

• What is the goal of your Content Marketing strategy?

• What do you want to achieve through Content Audit?

2. Make a content list:

• List all the content you've created.

• Categorize content by type, topic, posting date.

3. Content analysis:

• Evaluate the effectiveness of each content based on KPIs.

• Determine which content is effective and which content needs improvement.

4. Make an action plan:

• Based on the results of the Content Audit, make an action plan to improve the effectiveness of your Content Marketing strategy.

• Content Audit is an important job that helps you evaluate the effectiveness of your Content Marketing strategy and make adjustments when necessary. Perform a Content Audit periodically to ensure your Content Marketing strategy is  MAU effective.

Suggested Top 5+ Content Marketing plan templates

#1. Content Marketing strategy template

Refer to Template 1 here.

This Content Marketing strategy creation template provides a comprehensive solution for you to identify and organize:

• Main target: What do you want to achieve with your content (e.g. increase brand awareness, attract new customers)?

• Topic: What topics will you write about (e.g. skin care tips, nail trends)?

• Working process: What are the steps to create content (e.g. ideation, writing, editing)?

• Instruct: What rules should be followed when writing content (e.g. simple language, beautiful images)?

In addition, this template also helps you assign content completion dates and roles to each team member (for example, who writes the article, who designs the images). Thanks to that, you can build a solid Content Marketing strategy to create and manage content effectively.

#2. Content Marketing plan strategy template

Refer to Template 2 here.

This content planning template helps you accompany your customers throughout their shopping journey. You will set clear goals for each stage, depending on the level of "familiarity" of customers with the brand.

For example:

• First stage: Attract potential customers, create many new orders.

• Middle stage: Introducing new products, accessing new markets.

• Next stage: Retain old customers, build loyalty.

Once you've identified your goals and key performance indicators (KPIs), you can build the right content strategy to achieve those goals.

#3. Video Content Marketing strategy template

Refer to Template 3 here.

Have you ever wondered why videos are shared more on social networks than images and articles? According to one study, this number is up to 12 times!

So how to take advantage of the power of video? Quite simply, you need an effective video content marketing strategy. This ready-made template will help you answer these important questions:

• How to "attract views" - attract viewers' attention?

• How to meet what viewers are looking for?

• How to achieve your desired goals (e.g. increase brand awareness, sell more products)?

Or in other words, this template will help you "kill many birds with one stone"!

#4. Social Media strategic plan template

Refer to Template 4 here.

First, you need to determine your "personality":

• Mission and message: What do you want to bring to customers? What is the message you want to convey?

• Object:Who are the people you want to reach?

• Target:What do you want to achieve through social media (e.g. increase brand awareness, sales)?

• Competitive analysis:What differentiates you from your competitors?

Next, you will create a detailed plan based on the template suggested by MAU Agency. With this template, you can:

• Determine suitable content for each social networking platform (Facebook, Instagram,...)

• Schedule specific posts.

• Measure the effectiveness of your campaigns so you know what content is performing well.

When you determine the right "personality" and use a detailed plan template, you will build an effective social network content strategy, achieving your goals.

#5. Content Marketing Goal Template

Refer to Template 5 here.

You have difficulty in:

• How does the content you create match your business strategy?

• How to both meet customer needs and achieve business goals?

If you experience these problems, you may need to reconsider your goals.

The secret to overcoming common difficulties in projects is to set specific, reasonable goals that are consistent with the company's general direction. This ready-made template will give you the basic steps to build and execute an effective content plan.

#6. Content Marketing budget template

Refer to Template 6 here.

How much money your Content Marketing campaign costs depends a lot on the budget you have. This content budget allocation template will help you list expenses by month, quarter, and year for many different categories, for example:

• Hire workers or Freelancers

• Content publishing tools

• Data analysis

• Website hosting service,...

To create high-quality content that attracts potential customers and drives conversions (purchases, service usage), you need to invest both time and money. Therefore, reasonable budget planning is extremely important.

FAQs about the process of implementing the same Content Marketing template MAU Agency

What is the process of implementing Content Marketing at MAU Agency?

The process includes 9 steps:

1. Identify goals and target audience

2. Market research and analysis

3. Content Marketing planning

4. Build Content Pillar and Angle

5. Write SEO standard articles

6. Design and edit images

7. Schedule posts and deploy

8. Measure performance and optimize

9. Report and evaluate results

What support can MAU Agency provide in implementing Content Marketing?

MAU Agency provides comprehensive services from A-Z, including:

• Consulting on appropriate Content Marketing strategies

• Produce diverse and creative content

• Design attractive images and videos

• Post and manage Social Media channels

• Monitor and report campaign effectiveness

Benefits of using our Content Marketing services MAU What is an agency?

• Save time and costs

• Improve the effectiveness of Content Marketing campaigns

• Increase brand awareness and attract potential customers

• Drive sales and business growth

What commitments does MAU Agency have about the effectiveness of Content Marketing services?

MAU Agency commits to:

• Provide high-quality content that meets campaign goals

• Increase website traffic and interactions on social networks

• Attract potential customers and increase conversion rates

• Report performance transparently and clearly

What is the cost of using MAU Agency's Content Marketing service?

Service costs depend on many factors such as:

• Campaign goals

• Scale and complexity of the campaign

• Content type and image

• Social Media channels need management

Conclusion: 

Above are 9 basic steps to implement an effective Content Marketing plan. Hope this information will help you gain more knowledge and skills to deploy a successful Content Marketing campaign for your business. Content Marketing is a long process and requires perseverance. So, start it now and you will receive the result with flying colors in the future. Good luck!

--------------------

DIGITAL AGENCY MARKETING UK

Add: 133 Creek Road, London SE8 3BU

Tel: 077 7836 9618

Email: admin@digitalmarketingagency.uk

Website: https://digitalagencymarketing.uk/